The Battle of Authenticity

Hey friends,

These days, there's a big trend in the world of technology: the rise of artificial intelligence (AI). It seems like everyone, from big tech companies to small businesses, is incorporating AI into their workflows. Even I use AI to help organize and correct my grammatical mistakes. AI has even begun to reshape the content creation ecosystem through generative AI, and we see the impact of AI-generated content on social media every day.

However, amidst this AI revolution, there's another important aspect to consider: authenticity. Authenticity has become a scarce resource in today's world. The real stories and genuine personas of people have gained significance. It's no longer just about what's being said, but also about who is telling the story. This personal touch is irreplaceable.

Allow me to introduce you to a publication that I co-founded this year: Stories Not Far (@stories_not_far). It's a multicultural publication that focuses on sharing the real stories of ordinary people from all corners of the globe. If you're interested, feel free to give us a follow.

In the realm of business, being "official" and maintaining a strictly business tone no longer holds the same appeal. Take, for instance, Elon Musk and Donald Trump. Their Twitter accounts serve as their entire PR and marketing departments, showcasing their unique characters and personas. The market loves this authenticity.

So, if you're starting a small business, consider centering it around yourself. Build a personal brand that reflects your own character and values. Don't worry too much about how others perceive you. Embrace your individuality and let it shine through. The market appreciates businesses that have a genuine touch and a relatable human element.

In this battle of authenticity, where AI is transforming industries, remember the power of real stories and personal connections. They have a timeless appeal that can captivate audiences and set you apart from the crowd. Embrace authenticity, tell your story, and watch your business flourish.

Ariel

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