Inbound Marketing and Outbound Marketing

Hey friends,

In my business expansion efforts, I'm currently focusing on both inbound and outbound marketing. Let me share the results of the last 30 days with you.

First, let's define inbound marketing and outbound marketing. Inbound marketing involves attracting the right people to find you, while outbound marketing involves actively reaching out to potential clients.

For inbound marketing, I started running my company's Instagram account: @plantylab.co. I created short videos about digital marketing to attract people who are interested in such information. You might wonder if content marketing is still effective with so much free content available. Well, my answer is yes. It's the best way to build authority and credibility with your brand. By providing valuable content for free before asking for anything in return, you establish trust.